http://www.sgoerg.com sgoerg Tue, 05 Jul 2011 15:28:51 +0000 http://www.sgoerg.com en http://sgoerg.com/Powered-By-Questions http://sgoerg.com/following/sgoerg.com/Powered-By-Questions Tue, 05 Jul 2011 15:28:51 +0000 sgoerg 1603514 SAP / POWERED BY QUESTIONS When business software provider SAP was introducing In-Memory Computing to the world, they needed to effectively communicate how this product would revolutionize the way companies do business. With In-Memory Computing, companies can query and analyze millions of rows of data in seconds, something that used to take hours if not days to complete. This means business leaders can now answer questions and make knowledgeable decisions faster than ever before. Keeping the speed and large amounts of data in mind, we encouraged companies to ask more questions and use the instant answers to power their success. / VIDEO / / PRINT / Wall Street Journal, Economist <img src="http://payload.cargocollective.com/1/0/20010/1603514/Economist_Print_full_580width_12.jpg" width="580" height="773" width_o="580" height_o="773" src_o="http://payload.cargocollective.com/1/0/20010/1603514/Economist_Print_full_580width_12_o.jpg" data-mid="8263220" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/1603514/Economist_Print_copy_580width_11.jpg" width="580" height="773" width_o="580" height_o="773" src_o="http://payload.cargocollective.com/1/0/20010/1603514/Economist_Print_copy_580width_11_o.jpg" data-mid="8263219" border="0" align="left"/> / RICH MEDIA BANNER / wired.com, nytimes.com... / WEBSITE / www.sap.com/InMemory <img src="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website1.jpg" width="670" height="375" width_o="1606" height_o="900" src_o="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website1_o.jpg" data-mid="8275479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website2.jpg" width="670" height="375" width_o="1606" height_o="900" src_o="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website2_o.jpg" data-mid="8275483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website3.jpg" width="670" height="375" width_o="1606" height_o="900" src_o="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website3_o.jpg" data-mid="8275488" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website5.jpg" width="670" height="375" width_o="1606" height_o="900" src_o="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website5_o.jpg" data-mid="8275498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website6.jpg" width="670" height="375" width_o="1606" height_o="900" src_o="http://payload.cargocollective.com/1/0/20010/1603514/SAP_IMC_Website6_o.jpg" data-mid="8275502" border="0" align="left"/> http://sgoerg.com/The-1st-U-Directed-TV-show http://sgoerg.com/following/sgoerg.com/The-1st-U-Directed-TV-show Sun, 26 Dec 2010 23:36:06 +0000 sgoerg 882407 SAT1 SCHILLERSTRASSE LIVE / THE 1ST U-DIRECTED TV SHOW 12.11.2010. SAT1 succeeds with The 1st U-Directed TV Show “Schillerstraße LIVE”. While ordinary TV fights for attention with the almost always simultaneously used internet, SAT1 earns highest audience and communication expert ratings for the 1st truly interactive TV show "Schillerstraße LIVE". To date no other TV-station was able to transform from a passive traditional, to a connected and shared, interactive TV. "Schillerstraße LIVE" empowers its audience to send directions via Twitter right to the comedians on stage, which then react and perform accordingly live on TV - creating The 1st U-directed TV show. Kudos to SAT1 for being the first integrating innovative technology and admitting that two screens can be better than one. This is future in the making… entering the dialog with the audience and winning them back for a more lively and worthwhile TV experience. / IMAGINING THE PRESS COVERAGE / For more details / extended version click here > Fullscreen view recommended: <img src="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_1.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_1_o.jpg" data-mid="4253246" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_2.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_2_o.jpg" data-mid="4253248" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_3.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_3_o.jpg" data-mid="4253252" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_4.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_4_o.jpg" data-mid="4253254" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_5.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_5_o.jpg" data-mid="4253257" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_6.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_6_o.jpg" data-mid="4253258" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_7.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/060910_TWITTER_SchillerstrLIVE_7_o.jpg" data-mid="4253260" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_8.jpg" width="670" height="449" width_o="1281" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/882407/291210_TWITTER_SchillerstrLIVE_8_o.jpg" data-mid="4253265" border="0" align="left"/> http://sgoerg.com/gympossible http://sgoerg.com/following/sgoerg.com/gympossible Thu, 16 Dec 2010 00:26:31 +0000 sgoerg 556780 ADIDAS / ADIDAS GYMPOSSIBLE / adidasgympossible.com "I dreamed up the following concept with the chance to become reality. Impossible is nothing." Adidas, probably the most passionated brand aiming to provide every athlete with the best possible equipment - no matter what kind of sport, is set to surpass the limits. To date Adidas is spending millions sponsoring teams and top athletes every year. And while there are maybe 100 lucky ones, there are thousands if not millions of everday sportsmen and -women trying to do the impossible - may it be a marathon, that class reunion or just peace of mind. Though, besides it's products, Adidas already supports them with online training videos of the Core Performance trainer Nick Anthony and miCoach - it's time to go beyond virtuality and share it's competence. 2011 is the year to break new ground - introducing: <img src="http://payload.cargocollective.com/1/0/20010/556780/1adidas_gymPossible_Logo_small.jpg" width="563" height="248" width_o="563" height_o="248" src_o="http://payload.cargocollective.com/1/0/20010/556780/1adidas_gymPossible_Logo_small_o.jpg" data-mid="2595867" border="0" align="left"/> A new kind of super sport center, where you get more than just fitness: training and coaching based on the experience and principles of assisting pros for years /// a professional testing laboratory for Adidas products /// team coaching options with the benefit of co-motivation /// in- and outdoor courts as well as pools /// innovative connectivity and communication technology /// doctors and physiotherapy /// motivational training statistics and tracking records /// on-site store you can take advantage from to challenge Adidas products /// well-being and relaxation zones /// health bar… Offering the best of the best, it's the prefered place for top-athletes AND everyone else who wants to achieve their impossibble. Imagine, you kick it with Beckham. Imagine, you lift weights like the All Blacks. Imagine, you run faster than Podolski. Imagine, you share the court with Dwight Howard. Imagine, you supported by Adidas… …and powered by special training sessions/events with your idol(s), their personal playlists, comparisons of their and your training statistics as well as sharing the same workout routine. Adidas gympossible - honoring the athlete in all of us. <img src="http://payload.cargocollective.com/1/0/20010/556780/2adidas_gymPossible_Building_small.jpg" width="563" height="353" width_o="563" height_o="353" src_o="http://payload.cargocollective.com/1/0/20010/556780/2adidas_gymPossible_Building_small_o.jpg" data-mid="2595873" border="0" align="left"/> PICTURE THE HEADLINES: 01.01.2011 Adidas opens it's first of ten worldwide planned gympossible - helping top-athletes and everyday sportsmen and -women alike achieve their impossible. While everyone seems to be jumping on the band wagon of digital marketing only - Adidas creates experiences at it's best. Going beyond product and brand communication, Adidas directly connects and deepens the dialog with people with a touch of good for a more healthy society. Apart from that it creates itself a vast source of input and feedback through appointing each gympossible with Adidas equipment and accessories from A to Z. (Please watch the slides in fullscreen - see button below.) <img src="http://payload.cargocollective.com/1/0/20010/556780/13adidas_gymPossible_Map_front_mod.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/13adidas_gymPossible_Map_front_mod_o.jpg" data-mid="3991927" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/3adidas_gymPossible_Entrance_mod.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/3adidas_gymPossible_Entrance_mod_o.jpg" data-mid="3296393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/4adidas_gymPossible_ProCard.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/4adidas_gymPossible_ProCard_o.jpg" data-mid="2595885" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/5adidas_gymPossible_AthleteCard.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/5adidas_gymPossible_AthleteCard_o.jpg" data-mid="2595887" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/6adidas_gymPossible_LockerRoom.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/6adidas_gymPossible_LockerRoom_o.jpg" data-mid="2595890" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/7adidas_gymPossible_Coaching.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/7adidas_gymPossible_Coaching_o.jpg" data-mid="2595891" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/8adidas_gymPossible_Connectivity.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/8adidas_gymPossible_Connectivity_o.jpg" data-mid="2595892" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/9adidas_gymPossible_Store.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/9adidas_gymPossible_Store_o.jpg" data-mid="2595893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/10adidas_gymPossible_More.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/10adidas_gymPossible_More_o.jpg" data-mid="2595900" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/11adidas_gymPossible_Athletes.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/11adidas_gymPossible_Athletes_o.jpg" data-mid="2595904" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/556780/2adidas_gymPossible_Building.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/556780/2adidas_gymPossible_Building_o.jpg" data-mid="2595878" border="0" align="left"/> supported by Eva Hoefer / REBOOTDESIGN http://sgoerg.com/Leroylize-it http://sgoerg.com/following/sgoerg.com/Leroylize-it Fri, 08 Oct 2010 11:35:58 +0000 sgoerg 688055 X-VERLEIH / LEROYLIZE.IT For "Leroy" the teenage lovestory of summer 2007 X-Verleih asked us to create a fun and involving campaign for teenagers. Like Leroy himself, our team decided to break offbeat. Additionally to poster, promotion and t-shirts we set out to create a movement "Leroylize.it". We inspired guerilla tagging, posted YouTube clips, set triggers via the viva-clipcreator, placed interactive banners, leroylized web profiles, intrigued kids with an online-game... all leading to funky website with even more stuff to experience. In the end "Leroy" not only jumped to No. 3 of the german new entry movie charts, it also created thematical discussions in classrooms and became the hot topic on schoolyards. http://sgoerg.com/How-To-Meet-A-Big-Pig http://sgoerg.com/following/sgoerg.com/How-To-Meet-A-Big-Pig Fri, 06 Aug 2010 13:22:53 +0000 sgoerg 551791 SELFPROMOTION / HOW TO MEET A BIG PIG In march 2006, just graduated from MiamiAdSchool it was time to shop my book around. But how to get the right people - the busy ECDs - to meet with you? Being a well informed, curios young female creative i stumbled across www.pigsanonymous.com. Originally created as a campaign for the AWNY's (Advertising Women of New York Award) it was the perfect possibility to jump on. <img src="http://payload.cargocollective.com/1/0/20010/551791/pig_website_560.jpg" width="600" height="503" width_o="600" height_o="503" src_o="http://payload.cargocollective.com/1/0/20010/551791/pig_website_560_o.jpg" data-mid="2538202" border="0" align="left"/> Pigsanonymous is an entertaining initiative about the role of women in advertising and how they‘re treated by male coworkers. With the help of counselor Teresa, the “Pigs” (ECDs) go through a “12 step program” to change their behaviour towards female colleagues in the business. <img src="http://payload.cargocollective.com/1/0/20010/551791/the pigs_560.jpg" width="560" height="100" width_o="560" height_o="100" src_o="http://payload.cargocollective.com/1/0/20010/551791/the pigs_560_o.jpg" data-mid="2537706" border="0" align="left"/> Accordingly my idea was to target the ECDs with a new 13. task - the “12 step + program”. I created the "fake" email address: pigsanonymous@web.de and send them a new task in the name of counselor Teresa. <img src="http://payload.cargocollective.com/1/0/20010/551791/13task_PeterRosch.jpg" width="660" height="690" width_o="660" height_o="690" src_o="http://payload.cargocollective.com/1/0/20010/551791/13task_PeterRosch_o.jpg" data-mid="2538150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/551791/13task_KevinMcKeon.jpg" width="660" height="690" width_o="660" height_o="690" src_o="http://payload.cargocollective.com/1/0/20010/551791/13task_KevinMcKeon_o.jpg" data-mid="2538156" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/551791/13task_NickCohen.jpg" width="660" height="690" width_o="660" height_o="690" src_o="http://payload.cargocollective.com/1/0/20010/551791/13task_NickCohen_o.jpg" data-mid="2538157" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/551791/13task_KevinRoddy.jpg" width="660" height="690" width_o="660" height_o="690" src_o="http://payload.cargocollective.com/1/0/20010/551791/13task_KevinRoddy_o.jpg" data-mid="2538159" border="0" align="left"/> Just 2 minutes later and perfectly connected to that 13. task i followed up with my personal email asking for 10 minutes of their time. <img src="http://payload.cargocollective.com/1/0/20010/551791/mail an peter_6.jpg" width="482" height="531" width_o="482" height_o="531" src_o="http://payload.cargocollective.com/1/0/20010/551791/mail an peter_6_o.jpg" data-mid="2538003" border="0" align="left"/> With a recall factor of 100% i was happy to meet with the "big pigs" - getting feedback, more important contacts and perhaps a job offer. <img src="http://payload.cargocollective.com/1/0/20010/551791/reply peter_7.jpg" width="411" height="340" width_o="411" height_o="340" src_o="http://payload.cargocollective.com/1/0/20010/551791/reply peter_7_o.jpg" data-mid="2538004" border="0" align="left"/> Mission completed. Needless to say all of them got a certificate for successfully completing their “personal 12 step + program”. <img src="http://payload.cargocollective.com/1/0/20010/551791/Certificate_PeterRosch_6.jpg" width="578" height="450" width_o="578" height_o="450" src_o="http://payload.cargocollective.com/1/0/20010/551791/Certificate_PeterRosch_6_o.jpg" data-mid="2538095" border="0" align="left"/> http://sgoerg.com/Sheer-Drinking-Pleasure http://sgoerg.com/following/sgoerg.com/Sheer-Drinking-Pleasure Wed, 04 Aug 2010 11:24:50 +0000 sgoerg 524332 BMW / SHEER DRINKING PLEASURE In 2008 BMW intended to celebrate 80 years of "Sheer Driving Pleasure" with a poster. We thought people should be part of the celebration as much as they are part of the success of BMW. We wanted to give them something more exciting and notable - an anniversary gift BMW could easily share with current and prospective fans: Let's share the celebration and a little bit of history - let's have a drink or two. Introducing "Sheer Drinking Pleasure" the Limited Edition. DRINKING + DRIVING? In co-operation with "Warsteiner Premium Alcohol-Free" (the true 0.0% alcohol 100% taste alcohol-free beer) we created a Limited Edition consisting of 3 collections, featuring different milestone of BMW culture and history on it's labels. Available as single bottles and six-packs in supermarkets, kiosks and gas stations as well as customizable six-packs ordered through www.sheer-drinking-pleasure.com these beautifully designed bottles could make headlines such as: "Sheer DRINKING Pleasure? BMW celebrates it's 80th anniversary with a beer collection." PROST! <img src="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_6Pack_860.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_6Pack_860_o.jpg" data-mid="2554703" border="0" align="left"/> The Vintage, Pop & Modern Collection. <img src="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Vintage_860.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Vintage_860_o.jpg" data-mid="2554746" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Pop_860.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Pop_860_o.jpg" data-mid="2554745" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Modern_860.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/524332/100808_BMW_Beerlables_Modern_860_o.jpg" data-mid="2554744" border="0" align="left"/> At www.sheer-drinking-pleasure.com you can customize your Limited Edition six-pack. <img src="http://payload.cargocollective.com/1/0/20010/524332/100802_BMW_Beerlables_Website_860_mod_5.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/524332/100802_BMW_Beerlables_Website_860_mod_5_o.jpg" data-mid="2516861" border="0" align="left"/> supported by Eva Hoefer / REBOOTDESIGN http://sgoerg.com/BMW-Solutions http://sgoerg.com/following/sgoerg.com/BMW-Solutions Tue, 03 Aug 2010 23:33:13 +0000 sgoerg 545620 BMW / BMW SOLUTIONS Situations become solutions… Highlighting some of BMW's innovative technologies this Competence Campaign (03/2008) turns "Critical moments" into "BMW moments" full of driving pleasure. <img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_xDrive_1.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_xDrive_1_o.jpg" data-mid="2512661" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_xDrive_2.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_xDrive_2_o.jpg" data-mid="2512665" border="0" align="left"/> COPY: "Whether it's snowing, raining or storming - xDrive, BMW's intelligent all-wheel-drive system 
provides optimum traction for maximum driving pleasure in any weather. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership." <img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_adaptiveHeadlights1.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_adaptiveHeadlights1_o.jpg" data-mid="2512650" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_adaptiveHeadlights2.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_adaptiveHeadlights2_o.jpg" data-mid="2512652" border="0" align="left"/> COPY: "Straight ahead, left, right or a U-turn - BMW's Adaptive Headlights follow the direction of the wheels, turning into and around the bend, always allowing you to see what's infront of you and around the corner. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership." <img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_ActiveSteering1.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_ActiveSteering1_o.jpg" data-mid="2512643" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_ActiveSteering2.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_ActiveSteering2_o.jpg" data-mid="2512648" border="0" align="left"/> COPY: "The tight parking spot in the city, a winding mountain road or a long distance at high speed - BMW's Active Steering automatically adjust the steering angle to the current speed, offering more precision, agility and comfort. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership." <img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_Head-Up_1.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_Head-Up_1_o.jpg" data-mid="2512654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_Head-Up_2.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/545620/BMW_technologies_Head-Up_2_o.jpg" data-mid="2512659" border="0" align="left"/> COPY: "Daytime, nighttime or hazy conditions - the BMW Head-Up Display presents all important information right onto the windscreen, without the need to look down and lose sight of what's ahead of you. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership." http://sgoerg.com/Efficiency-Taken-Literally http://sgoerg.com/following/sgoerg.com/Efficiency-Taken-Literally Sun, 01 Aug 2010 17:43:36 +0000 sgoerg 543901 BMW / EFFICIENCY TAKEN LITERALLY BMW not only engineers innovative fuel saving technologies while keeping the pleasure it also communicates it efficiently. <img src="http://payload.cargocollective.com/1/0/20010/543901/airport_niere_mod2.jpg" width="670" height="487" width_o="1183" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/543901/airport_niere_mod2_o.jpg" data-mid="2491170" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/543901/airport_niere_mod1_1.jpg" width="670" height="487" width_o="1183" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/543901/airport_niere_mod1_1_o.jpg" data-mid="2556875" border="0" align="left"/> http://sgoerg.com/See-Things-Ahead http://sgoerg.com/following/sgoerg.com/See-Things-Ahead Sun, 01 Aug 2010 13:40:13 +0000 sgoerg 542898 BMW / SEE THINGS AHEAD Highlighting BMW Night Vision with two ideas that actually let people experience it's advantage. / Waiting at the baggage carousel isn't much fun and can be pretty tiring. What if you could see you're luggage ahead - coming next, out of the long subsurface conveyor band? By placing a camera into the underground tunnel, right before the luggage exits the dark, we were able to display the important information you wanna see - just like BMW Night Vision. (And while you're waiting you can snap the QRcode to get more information about BMW's innovative technologies.) / <img src="http://payload.cargocollective.com/1/0/20010/542898/luggage-carousel_me.jpg" width="670" height="490" width_o="1175" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/542898/luggage-carousel_me_o.jpg" data-mid="2490354" border="0" align="left"/> / In Winter 2007 we sent out mysterious black emails and a short instruction, how to make the important things visible in the dark - demonstrating what BMW Night Vision can do for you. / <img src="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_0.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_0_o.jpg" data-mid="2490428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_1.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_1_o.jpg" data-mid="2487461" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_2.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_2_o.jpg" data-mid="2487464" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_3.jpg" width="670" height="482" width_o="1195" height_o="860" src_o="http://payload.cargocollective.com/1/0/20010/542898/NightVision_Email_2_3_o.jpg" data-mid="2487466" border="0" align="left"/> http://sgoerg.com/Yello-Light-Box http://sgoerg.com/following/sgoerg.com/Yello-Light-Box Fri, 30 Jul 2010 19:16:08 +0000 sgoerg 533615 YELLO STROM / YELLO LIGHT BOX From mail to light box… To kick off the recently created collaboration of Yello Strom (supplier of electric energy) and Deutsche Post (universal provider of postal services throughout Germany) in winter 2009 we shed light on their new service. We prepared regular mailboxes with lights shining through the opening slots, as well as glowing letters that beamed the message through the dark. <img src="http://payload.cargocollective.com/1/0/20010/533615/DSC00561_Postkasten_ENG_electricity copy.jpg" width="670" height="473" width_o="1024" height_o="724" src_o="http://payload.cargocollective.com/1/0/20010/533615/DSC00561_Postkasten_ENG_electricity copy_o.jpg" data-mid="2443152" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/20010/533615/DSC00561_Einwurf_ENG_electricity copy.jpg" width="670" height="473" width_o="1024" height_o="724" src_o="http://payload.cargocollective.com/1/0/20010/533615/DSC00561_Einwurf_ENG_electricity copy_o.jpg" data-mid="2443140" border="0" align="left"/>