SELFPROMOTION / HOW TO MEET A BIG PIG
In march 2006, just graduated from MiamiAdSchool it was time to shop my book around.
But how to get the right people - the busy ECDs - to meet with you?
Being a well informed, curios young female creative i stumbled across www.pigsanonymous.com. Originally created as a campaign for the AWNY's (Advertising Women of New York Award) it was the perfect possibility to jump on.
Pigsanonymous is an entertaining initiative about the role of women in advertising and how
they‘re treated by male coworkers. With the help of counselor Teresa, the “Pigs” (ECDs) go through
a “12 step program” to change their behaviour towards female colleagues in the business.
Accordingly my idea was to target the ECDs with a new 13. task - the “12 step + program”.
I created the "fake" email address: pigsanonymous@web.de and send them a new task in the
name of counselor Teresa.
Just 2 minutes later and perfectly connected to that 13. task i followed up with my
personal email asking for 10 minutes of their time.
With a recall factor of 100% i was happy to meet with the "big pigs"
- getting feedback, more important contacts and perhaps a job offer.
Mission completed. Needless to say all of them got a certificate for successfully
completing their “personal 12 step + program”.
In march 2006, just graduated from MiamiAdSchool it was time to shop my book around.
But how to get the right people - the busy ECDs - to meet with you?
Being a well informed, curios young female creative i stumbled across www.pigsanonymous.com. Originally created as a campaign for the AWNY's (Advertising Women of New York Award) it was the perfect possibility to jump on.
Pigsanonymous is an entertaining initiative about the role of women in advertising and how
they‘re treated by male coworkers. With the help of counselor Teresa, the “Pigs” (ECDs) go through
a “12 step program” to change their behaviour towards female colleagues in the business.
Accordingly my idea was to target the ECDs with a new 13. task - the “12 step + program”.
I created the "fake" email address: pigsanonymous@web.de and send them a new task in the
name of counselor Teresa.
Just 2 minutes later and perfectly connected to that 13. task i followed up with my
personal email asking for 10 minutes of their time.
With a recall factor of 100% i was happy to meet with the "big pigs"
- getting feedback, more important contacts and perhaps a job offer.
Mission completed. Needless to say all of them got a certificate for successfully
completing their “personal 12 step + program”.