BMW / BMW SOLUTIONS
Situations become solutions…
Highlighting some of BMW's innovative technologies this Competence Campaign (03/2008)
turns "Critical moments" into "BMW moments" full of driving pleasure.
COPY: "Whether it's snowing, raining or storming - xDrive, BMW's intelligent all-wheel-drive system provides optimum traction for maximum driving pleasure in any weather. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your
local dealership."
COPY: "Straight ahead, left, right or a U-turn - BMW's Adaptive Headlights follow the
direction of the wheels, turning into and around the bend, always allowing you to see
what's infront of you and around the corner. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."
COPY: "The tight parking spot in the city, a winding mountain road or a long distance at
high speed - BMW's Active Steering automatically adjust the steering angle to the current speed, offering more precision, agility and comfort. To learn more about BMW innovations
visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."
COPY: "Daytime, nighttime or hazy conditions - the BMW Head-Up Display presents
all important information right onto the windscreen, without the need to look down
and lose sight of what's ahead of you. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."
Situations become solutions…
Highlighting some of BMW's innovative technologies this Competence Campaign (03/2008)
turns "Critical moments" into "BMW moments" full of driving pleasure.
COPY: "Whether it's snowing, raining or storming - xDrive, BMW's intelligent all-wheel-drive system provides optimum traction for maximum driving pleasure in any weather. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your
local dealership."
COPY: "Straight ahead, left, right or a U-turn - BMW's Adaptive Headlights follow the
direction of the wheels, turning into and around the bend, always allowing you to see
what's infront of you and around the corner. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."
COPY: "The tight parking spot in the city, a winding mountain road or a long distance at
high speed - BMW's Active Steering automatically adjust the steering angle to the current speed, offering more precision, agility and comfort. To learn more about BMW innovations
visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."
COPY: "Daytime, nighttime or hazy conditions - the BMW Head-Up Display presents
all important information right onto the windscreen, without the need to look down
and lose sight of what's ahead of you. To learn more about BMW innovations visit http://www.bmw.com/innovations or testdrive the technologies at your local dealership."