BMW / SHEER DRINKING PLEASURE
In 2008 BMW intended to celebrate 80 years of "Sheer Driving Pleasure" with a poster. We thought people should be part of the celebration as much as they are part of the success of BMW. We wanted to give them something more exciting and notable - an anniversary gift BMW could easily share with current and prospective fans:
Let's share the celebration and a little bit of history - let's have a drink or two.
Introducing "Sheer Drinking Pleasure" the Limited Edition.
DRINKING + DRIVING?
In co-operation with "Warsteiner Premium Alcohol-Free" (the true 0.0% alcohol 100% taste alcohol-free beer) we created a Limited Edition consisting of 3 collections, featuring different milestone of BMW culture and history on it's labels. Available as single bottles and six-packs in supermarkets, kiosks and gas stations as well as customizable six-packs ordered through www.sheer-drinking-pleasure.com these beautifully designed bottles could make headlines such as: "Sheer DRINKING Pleasure? BMW celebrates it's 80th anniversary with a beer collection."
PROST!
The Vintage, Pop & Modern Collection.
At www.sheer-drinking-pleasure.com you can customize your Limited Edition six-pack.
supported by Eva Hoefer / REBOOTDESIGN
In 2008 BMW intended to celebrate 80 years of "Sheer Driving Pleasure" with a poster. We thought people should be part of the celebration as much as they are part of the success of BMW. We wanted to give them something more exciting and notable - an anniversary gift BMW could easily share with current and prospective fans:
Let's share the celebration and a little bit of history - let's have a drink or two.
Introducing "Sheer Drinking Pleasure" the Limited Edition.
DRINKING + DRIVING?
In co-operation with "Warsteiner Premium Alcohol-Free" (the true 0.0% alcohol 100% taste alcohol-free beer) we created a Limited Edition consisting of 3 collections, featuring different milestone of BMW culture and history on it's labels. Available as single bottles and six-packs in supermarkets, kiosks and gas stations as well as customizable six-packs ordered through www.sheer-drinking-pleasure.com these beautifully designed bottles could make headlines such as: "Sheer DRINKING Pleasure? BMW celebrates it's 80th anniversary with a beer collection."
PROST!
The Vintage, Pop & Modern Collection.
At www.sheer-drinking-pleasure.com you can customize your Limited Edition six-pack.
supported by Eva Hoefer / REBOOTDESIGN